Poor Chery Automobile doesn’t have a .com domain

February 20th, 2006 Filed under English entries, Opinion

@ 2006-02-20 19:42

I taped www.chery.com into the adress of IE and waiting for the offical website of Chery Automobile to come out. But, what jumpt out is a page filled by several links and it’s like this:

Oops, this is not what I expected. I was plan to see some auto info made by this biggest China car maker. But the incredible thing is that this small giant even doesn’t have a .com domain! It is occupying by some others.

This is aparently the careless of the MK department of the company. They didn’t consider carefully or all-sidelly when they decided to adopt this “Chery” as their name.

I think the naming of Chery Auto is a blunder and this resulted in two problems:

First is that it has been registered by the third parties.
This problem can be very big. Because, nowadays, every international player should have an website for visitors from around the world. A .com domain is of course the best choice, at least should be a .net domain. But Chery has none of them, she only gets a .cn baby. I doubt where she should put the things she want to foreigners to see. www.chery.cn is not a good idea, for it’s as weird as a .gs or .ct domain? Who knows cn/gs/ct stands for?

The second problem is well know by many: it brought GM’s suitment
GM had sued Chery that her name is too much like the Chevrolet’s shortened designation – Chevy. Only a letter difference. Maybe Chery did this delibarated and this similarity did bring her much exposure to the world, but the unchangable thing is that Chery haven’t a international outlet to speak what she want to say.

One humourous thing is that the there’s a sentence on the homepage of www.chery.com reading “If you’re looking for the Chinese automobile company, go to Chery Automotive”. Maybe the owner want to sell the domain to the one it should go to.

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