Polo’s special way of on-line ad.

August 8th, 2006   Filed under English entries, Opinion, Work

@ 2006-08-08 22:15

I was writing a project report just now. And when I searched some info ab. Excelle (凯越), a hot mid class sedan made by Shanghai General Motor, on Google, together with the search result appears the sponsor’s ad on the left panel. Just like on the right. The ad on the top attracted my attention. It’s an ad sponsored by Shanghai VW, for its Polo sedan. This is very interesting that Shanghai VW buy the key word “凯越” which is a benchmark in China’s mid-class passerger car mkt and from who Polo wants to have bite.

This is a abnormal mkting ad. When some one wants to buy a Excelle car, and when he searchs info on the net he may also be attracted by the ad of Polo, which may be a better alternative.

 <polo_ad_on_google
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Hi, I'm Chern. This is my personal blog. I'm currently working for a business consulting firm in Shanghai. I don't quite love my work though and is always seeking a way to escape. But I don't know wher to escape. Pity!

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