来，看个广告

November 9th, 2008   Filed under Photography

这个是在上个东家时，一个会议上分享的广告，讲的是消费者需求。

片中的葛优是个挤绿皮火车回乡的民工，对于这帮人来说，平时在城市里处于社会底层，白眼冷漠与歧视，都忍了。他们希望受到尊重，他们也有自己的原则，这个广告背后所引申的消费者精神需求就着眼在这个层面。葛优的一句“天热我凑合，硬座我凑合，冰爽不凑合，我要可口可乐”就是这点儿小小自尊的点睛笔。当然饮料解渴才是根本，于是片中葛优对喝可口可乐时那种满足和爽劲的演绎，将可口可乐的物理功效演绎到极致。再加上片子结尾处对每瓶仅售1元的信息的披露，恰对这个群体的口味。

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Hi, I'm Chern. This is my personal blog. I'm currently working for a business consulting firm in Shanghai. I don't quite love my work though and is always seeking a way to escape. But I don't know wher to escape. Pity!

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